Building an Internet-based Business

This short course is conducted as two 3-hour sessions comprising a full day.

The Internet is key to most businesses today, and yet the Internet is a different domain to the physical. This course aims to cover the core issues in building a business on the Internet or building an Internet presence for an existing business. As the first in a series on the Internet and business, it covers what you need to feel confident in planning an initial web strategy and in talking to web professionals.

Topics include:

•    How is the Internet different?
•    Options on the Internet
•    Business functions that can be put on the Internet
•    Making money on the Internet
•    Google AdWords and AdSense
•    Affiliate marketing
•    What do you need to do e-commerce
•    E-commerce

November 12th 2006 READ MORE